Amazon’s Arrival in Sweden and the Nordics: Disruption at Our Doorstep

Nordic e-commerce is in an expanding phase and COVID is further accelerating the shift towards online. The opening of Amazon’s e-commerce platform in Sweden in October 2020 marks a key milestone for the region. In these article, we outline what has been driving Amazon’s success, the scope of the conglomerate’s Swedish entry and what to expect ahead in terms of Amazon’s offering and market share. Further, we share our view on the options for incumbent e-commerce players and how to invest to stay ahead.


Read the main report
Read the report with Danish examples
Read the deep dive on Assortment
Read the deep dive on Pricing
Read the deep dive on Loyalty & Delivery