Value Creators in Insurance
BCG’s global insurance industry value creators reports share insights and analysis from insurance leaders who have overcome industry challenges. Learn more.
By Alexander B. Gräwert, Nathalia Bellizia, and Jürgen Bohrmann
When it comes to value creation, as measured by total shareholder return (TSR), the global insurance industry has had a tough time since the onset of the pandemic. The industry’s 2022 one-year TSR of 8% exceeds that of most other industry sectors, demonstrating admirable resilience, but it nonetheless falls short of meeting investors’ cost of equity, continuing a trend of recent years. The five-year annual TSR for insurance from 2018 through 2022 is an underwhelming 3.9% and compares with an all-industry average of 6.6%. The global insurance industry's market capitalization remained stagnant at about $2.2 trillion over this period.
As we pointed out in last year’s insurance value creator’s report, though, averages do not tell the full story. Five-year TSR varies widely, both geographically and by industry segment, with a range of more than 40% to –20% for individual companies. But overall, only 33% of insurers delivered TSR that was greater than the cost of equity, and 18% had negative TSR. (See “About the 2023 Insurance Industry Research.”)
We analyzed TSR and its drivers for the 103 largest stock-listed insurance entities globally, including all those with a market capitalization exceeding $4 billion at year-end 2022, for the five-year period from January 1, 2018, through December 31, 2022.
The 103 companies break down as follows:
The Americas (predominantly the US) saw the strongest TSR performance across the three regions, led by particularly strong performance in its property and casualty (P&C) sector, whose market capitalization expanded by 13%. Market capitalization dropped by 15% in Asia-Pacific and was broadly flat in Europe, the Middle East, and Africa. Almost all of the expansion of market capitalization in the US was concentrated in the P&C segment, which increased by 37%.
While Asia-Pacific saw the greatest amount of capital generation (and about two-thirds of global capital generation), the region’s TSR disappointed because of a material drop in market capitalization stemming from a broad-based decline in price to tangible book value (P/TBV) multiples. Asia-Pacific multiline insurers, a segment concentrated in a few large players that saw significant repricing of their shares, were responsible for much of the decline. Book value growth and cash flow are the chief contributors to TSR over the long run, but changes in the P/TBV multiple matter a lot more in the short to medium term.
Overall, insurers in Europe, the Middle East, and Africa stagnated, with low or negative capital generation and modest changes in TBV. TSR came primarily from cash contributions. We saw a TSR polarization in this region, as P&C and reinsurance expanded at levels similar to the Americas (albeit at lower scale) while the market caps of life and health companies dropped by 17%.
The insurance segment that performed best globally over the past five years is also the smallest in terms of TBV: reinsurance, which produced annual TSR of 10%. Industrywide, relative TSR performance across companies fluctuated strongly over the past ten years. Only 16% of the companies in the top quartile during the period from 2013 to 2017 maintained their position in the years from 2018 to 2022; four out of five fell into the second, third, or fourth quartiles.
The good news for companies that fell is that TSR has almost no memory, so they have the opportunity to rebound. Those at the top, meanwhile, are under greater pressure to maintain their position.
The following slide show provides a detailed look at the insurance industry’s 2018–2022 TSR story.
The authors are grateful to Martin Link, Felix Tam, Ted Bonanno, Teresa Schreiber, and Nitish Suddhoo for their assistance with this year’s research and report.
Related Content
Read more insights from BCG’s teams of experts.
BCG’s global insurance industry value creators reports share insights and analysis from insurance leaders who have overcome industry challenges. Learn more.
Future underwriting excellence will hinge on the ability to adapt to significant macro-environmental changes and embrace advances in digital capabilities and AI.
After a steep decline in funding in 2022, insurtechs are transitioning from a growth-oriented mindset to one focused on conserving cash and achieving profitability.
Insurers that reinvent their consumer engagement models, digitize distribution and operations, and embrace big data and analytics will lead the industry.