Healthy Customer Loyalty: Customer Journey Made Easy

By  Konstantin Storms Matthias Becker, and  Johanna Alfs
Article

Choosing health insurance is "a choice for life" for most policyholders, yet the market is increasingly competitive. As premiums rise, so does the willingness to change. Only through consistent customer centricity will insurers retain their customers in the long term. BCG experts Matthias Becker, Konstantin Storms and Johanna Alfs describe what is important.

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