As cost pressures intensify globally, many companies scramble for short-term fixes. But what if you could achieve cost excellence, not just for today, but for the future?
Some organizations take a forward-looking approach. Rather than focusing on temporary gains, they take a broad, in-depth look at all costs and make thoughtful changes across the business to ensure long-term efficiency.
What sets these companies apart from the rest?
To find out, we surveyed 770 CEOs, CFOs, and COOs across 21 countries. As our new report, Leading Edge: How Pioneering Companies Achieve Cost Excellence, shows, the results are striking. Top performers make continuous, organization-wide cost management a top priority. They’re driving cost awareness in their teams and embedding it within the company culture. And they’re deploying advanced technology like generative AI to stay competitive. These companies, which range from $100 million to more than $100 billion in revenue and represent a diverse set of industries, highlight the broad applicability of these strategies.
Cost management is better when it’s always on. Too often, cost management programs fail to show the desired results. This may be because:
Our research shows that the most successful cost optimization is an ongoing process, always being refined and reviewed. In other words, it’s always on. Companies that do this outperform those that rely on one-off or short-term approaches. (See Exhibit 1.)
There’s more than just cost competitiveness to gain. To excel in cost management, organizations must embed cost consciousness deep into company culture, driving continuous improvements in cost structures through new technologies and smarter ways of working.
The always-on approach delivers benefits beyond cost. The ability to demonstrate continuous cost improvements and make credible arguments for reinvestments in growth areas will increase investor value. In our research, the organizations that focus on continuous cost improvements also outperform the rest across five other benchmarks, including financial risk exposure and competitive position. (See Exhibit 2.)
Move from quick wins to long-term efficiency with AI. The use of AI to improve costs is already close to universal: 93% of companies in our research either use it now or plan to within the next 18 months.
Unlocking AI’s full value and translating it into real P&L savings requires the reimagination of end-to-end processes. Companies also need to be being vigilant about rising tech expenses and hidden costs as AI scales.
But business leaders have a clear view of AI’s strategic potential. (See Exhibit 3.) As new and more advanced AI tools evolve, they are expected to become pivotal in driving sustained cost competitiveness and improvement:
AI leaders have the advantage. Cost pioneers—about 20% of businesses in our research—are outperforming their peers on operational and cost improvement goals, and a key driver of their success is heavy investment in AI. (See Exhibit 4.)
Pioneers:
Underperformers:
Change management and company culture drive cost optimization. Cost optimization requires significant organizational change, which can be met with resistance, particularly when new technologies like AI are involved. Here, again, cost pioneers enjoy a privileged position. While the majority of companies report no change to morale or a decline in morale in response to cost programs, 62% of cost pioneers report a positive impact.
Effective change management and strong leadership can make the difference between success and failure. To accelerate the shift toward cost consciousness, business leaders should craft a compelling change narrative. This explains the plan, the thinking behind it, and any tough messages with transparency, clarity, and humanity.
The CEO is central to change management:
Kevin Kelley
Managing Director and Senior Partner, Global Lead for People and Organization Efficiency and Effectiveness
Paul Goydan is a core member of Boston Consulting Group's Energy and Climate & Sustainability practices. He is a globally recognized expert on energy topics, with over two decades of experience helping companies across the energy value chain achieve their full potential.
Jacopo Brunelli is a core member of Boston Consulting Group’s Operations practice. He is a recognized operations expert with particular expertise in industrial goods. Under his leadership as Operations regional practice area leader from 2019 to 2021, the firm’s business in the Central Europe and Middle East region grew by 30%. Since joining BCG in 2012, Jacopo has driven performance improvement in manufacturing, supply chain, and engineering in many industries around the world, including automotive, rail, aerospace, shipbuilding, and machinery and equipment.
Mai-Britt Poulsen is the managing partner for Boston Consulting Group in the UK, Ireland, the Netherlands, and Belgium. She was previously the firm’s global chief of staff and a member of the firm’s Executive and Operating Committees.
Kevin Kelley
Managing Director and Senior Partner, Global Lead for People and Organization Efficiency and Effectiveness
Kevin Kelley is a core member of the People & Organization practice at Boston Consulting Group, and leads the efficiency and effectiveness topic globally. He leads client engagements in organization design, post-merger integration (PMI), change management, and human resources strategy and effectiveness.
Nicolas de Bellefonds is a member of BCG X, Boston Consulting Group’s tech build and design unit, specifically leading global efforts in building cutting-edge AI and digital systems that go beyond prototypes to transform clients’ core businesses. He also leads the firm’s work in digital and data-driven consumer engagement, and he is a core member of our Consumer and Marketing, Sales & Pricing practices. Nicolas joined BCG in 2006.
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