With agriculture responsible for ~25% of global greenhouse emissions and crop production projected to grow by ~60% by 2050 to meet the demands of a growing
The immense value of healthy soils
Investing in creating healthy soils—earth that is rich in organic matter, microbial life, and nutrients—can unlock a triple-win: carbon sequestration, farmer economics, and crop yield resilience to adverse weather events.
Carbon sequestration: Improved soil health increases soil carbon sequestration (~4.2 tCO2e/hectare/year) by increasing plants’ uptake of nutrients, reducing the need for synthetic fertilizer and its related CO2e emissions. Using Denmark as an example, our analysis of regenerative agriculture’s potential suggests widespread implementation of these practices across the country could have an abatement potential of 4 megatons of CO2e p.a. by 2035—roughly 10% of Denmark’s total 2022

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Farmer economics: If Danish farmers monetize that 4 megatons of CO2e through quality carbon offset markets at an average price of ~435-580 DKK /
Moreover, our analysis finds that farmers can expect a ~20-40% EBIT margin uplift by restoring soil health via regenerative farming practices compared to conventional farming, despite a medium-term drop in profitability from shifting
Crop resilience: Finally, healthy soils provide critical resilience against droughts by improving water retention, with studies suggesting that crops grown via regenerative practices hold ~30-40% higher yields in years with severe weather events compared to crops cultivated through conventional farming practices. Soil health will be even more critical in a hotter world experiencing longer and more severe periods of drought.
The role of regenerative agricultural practices
Regenerative agriculture practices are key to cultivating healthy soils. Practices such as cover cropping, no-till, crop rotation, composting, and agroforestry all help optimize the six critical ingredients that determine soil health: adequate moisture, proper soil texture and structure, a healthy microbiome, continuous biomass buildup, balanced pH levels, and stable temperatures. Each of these factors contributes to the formation and maintenance of soil organic matter (SOM) and microbial

Bridging the transition: Farmers will need support
The creation of healthy soil takes time and requires a costly and complex transition period. During this time, typically between 3-6 years, farmers often experience lower yields and profits due to the upfront investments necessary for rebuilding soil health. Farmers will have to invest time and money to upskill regenerative agricultural practices and implement new systems for soil and carbon MMRV systems.
To catalyze change and help overcome these challenges, it is imperative that the Agri-ecosystem, including regulators, banks, FMCGs, and input providers, support farmers with access to finance, knowledge/resources, and risk-sharing mechanisms during this transition period.

The time to act is now: Overcoming key challenges to scaling healthy soils
To reach scale and unlock value generation, leaders and innovators are developing new approaches and solutions to four key challenges.
Unclear financing pathways: New innovative approaches to finance are needed. The buildup of soil organic matter takes time. Innovators such as Agreena are leveraging global carbon markets to finance the farmer transition to sustainable practices, while downstream players like FMCCs are de-risking the farmer transition through long-term off-take agreements and cost-sharing programs. Finally, banks will play a crucial role through lending programs that offer specialized terms such as reduced rates or optimized term length tied to regenerative agriculture outcomes. This play also benefits banks by reducing financed emissions and building more climate-resilient asset portfolios that are less vulnerable to the risks associated with adverse weather events.
Policies and incentives: New regulations are needed to support and unlock the value creation from healthy soils. Looking toward Denmark, the Danish Tripartite Agreement promotes a large-scale transformation of agriculture landscapes toward nature, creating new commercial opportunities. With subsidies such as the fertilizer reduction subsidy of 750 DKK per ton CO2e avoided, farmers are incentivized to move toward regenerative practices.
Advancement is also needed on the EU level, an area BCG recently explored with Carlsberg and One Planet Business for Biodiversity
Insufficiently standardized cost-effective MMRV: Current Measurement, Monitoring, Reporting and Validation (MMRV) systems used to measure soil health are often too costly to scale or too imprecise to validate regenerative agriculture outcomes, obstructing the monetization of healthy
Missing partnerships and coordination: To scale regenerative landscapes requires systemic change that no single actor can meaningfully create alone. New partnerships across the Agri-value chain are paramount. Large-scale coalitions of farmers, off-takers and financiers, rooted in an understanding of how each entity’s business model is impacted by the transition, can align incentives to share costs and risks and unlock scale advantages.
This rationale underpins the COP28 Action Agenda on Regenerative Landscapes (AARL), which BCG co-leads together with WBCSD, COP28 UAE and High-Level Climate Champions. By moving the unit of transformation from the individual farm to the entire Agri value chain, the coalition is driving systemic change. In 2024, the AARL saw a collective investment in regenerative agriculture surpass 6B USD—a 300% increase since last year—spanning over 300 projects and 280M hectares.
Healthy soils represent an exciting new opportunity in agriculture as leaders and innovators eye the triple win from increased carbon sequestration and monetization, improved financials, and enhanced crop resilience in a warmer and wetter world. However, unlocking its full transformative potential will require new coalitions and advancements in transition finance, policy, and MMRV.