Managing Director & Partner
New York
By Lu Chen, Brian Bush, Mike Brochu, and Gian King
The 2024 New Drug Modalities report builds on last year’s analysis to offer an up-to-date perspective on the evolving biopharmaceutical landscape. Like last year, we tracked the progress in each of the six categories of novel modalities in terms of number of products and pipeline revenue, and we identified emerging trends. Once again, our goal was to determine which modalities are perceived by analysts as progressing most rapidly, which hold the greatest promise, and what these findings imply for patients as well as for biopharma sponsors.
Since acquisition and licensing deals are a good indicator of which assets and products hold the most promise, this year’s report includes a new feature: an analysis of new-modality deals by the top 20 largest biopharma companies over the past three years.
From 2019 to 2021, new modalities experienced significant growth (28% CAGR), driven by monoclonal antibody (mAb), ADC, recombinant protein, bispecific antibody (BsAb), and mRNA drugs. After that, new modalities stabilized at 55% to 57% of the total projected pipeline value. (See Exhibit 1). In 2024, new modalities represent $168 billion in projected pipeline value, up 14% from 2023.
Seven of the top 10 selling biopharma products in 2024 are new modalities. (See Exhibit 2.) Pfizer/BioNTech’s and Moderna’s COVID-19 vaccines and AbbVie’s Humira have dropped out of the top 10, replaced by Darzalex, Skyrizi, and Jardiance. The remaining seven products have all maintained or increased revenue from year to year. Keytruda remains the uncontested leader.
Analysts project that in 2029, nine of the top 10 drugs by revenue will be new modalities, including five recombinant proteins, specifically GLP-1 agonists. While we have high confidence in the overall GLP-1 market, it remains to be seen whether the market will support five such drugs with relatively comparable share. We’ve often seen one leader within the same drug class taking disproportionate market share and several others competing for the rest. This has occurred, for example, with flu vaccines as well as with PD-1 and PD-L1 inhibitors
Like last year’s report, the 2024 analysis monitors the progression of six categories of modalities in terms of the number of pipeline products and pipeline revenue. (See Exhibits 3 and 4, respectively). To track pipeline revenue, we examined the projected revenue for pipeline products five years into the future. For example, “2024 five-year forward-projected revenue” is the revenue projected for 2029 of all the products within a particular modality that are in industry pipelines as of 2024. The projected growth in revenue reflects the product’s ability to progress through the pipeline and an underlying belief in the modality’s economic potential.
Even though antibodies are the oldest of the new modality categories, it’s clear that pipeline progress, growth, and interest remain strong:
Over the past year, products leveraging the recombinant platform also have experienced rapid growth, mostly because of the success of GLP-1 agonists.
Most of the innovation in this space centers around three areas. The first is combination therapies, such as CagriSema, a combination of semaglutide and cagrilintide, a long-acting amylin analog, which is forecasted to reach $15 billion of revenue by 2029. The second area is oral forms of incretin currently used for type 2 diabetes management. These drugs are undergoing evaluation for obesity treatment, with the potential to further expand the market. Third, GLP-1s are expanding beyond diabetes and obesity and are being assessed for the treatment of neurodegenerative diseases, non-alcoholic steatohepatitis, cardiovascular diseases, and renal diseases.
The cell therapy pipeline has steadily targeted the oncology space in recent years, while the focus on central nervous system and systemic anti-infective therapeutic areas has declined.
Gene therapies, many of which have the potential to be curative, have made significant progress in R&D and manufacturing, and several obtained approval in 2023 and 2024.
While the first gene therapies primarily used adeno-associated virus (AAV) vectors, some novel forms of gene therapy have recently made it to market. These include Krystal Biotech’s Vyjuvek for dystrophic epidermolysis bullosa, the first FDA-approved topical gene therapy. Additionally, Vertex achieved a major milestone with the approval of Casgevy, the first CRISPR-based gene-editing treatment, designed for sickle cell disease. And Orchard Therapeutics’ Lenmeldy, using a lentiviral vector, became the first FDA-approved gene therapy for early-onset metachromatic leukodystrophy.
The gene therapies currently in the pipeline aim to broaden the range of treatable diseases, improve safety and longevity, and reduce cost of goods sold and manufacturing complexities. Given that gene therapies usually have very high price tags, health-care systems across major markets will need to find a way to support access to these treatments.
The mRNA modality has grown more modestly since the pandemic hit its peak. However, the success of COVID-19 vaccines has accelerated the clinical development of new mRNA vaccines for combating other respiratory pathogens, such as influenza and respiratory syncytial virus (RSV). We also see exciting advancement in mRNA assets targeting oncology, cardiovascular, and gastrointestinal diseases. The pipeline value of these assets has continued to grow. Merck and Moderna’s mRNA vaccine for the treatment of melanoma, a personalized treatment that uses the patient’s tumor, has entered Phase 3 development. Earlier in the pipeline, in vivo cell reprogramming products, where mRNA payloads encode for CAR cells, have demonstrated the potential to be transformative.
Proteolysis targeting chimeras (PROTACs) and other new modalities are still nascent, with clinical pipelines growing slowly or even declining.
Acquisition and licensing deals are a good indication of where the large biopharma companies see the most value and are placing their bets. We assessed large pharma acquisition and licensing deals for early-stage assets (defined as preclinical or Phase 1) and late-stage products (Phase 2 and later) over the past three years. We did not include deals for research projects in this analysis.
Between 2022 and 2024 year-to-date, companies spent nearly $200 billion on new modality deals. (See Exhibit 5.) This is likely an underestimation of the total deal value, since the value of many deals is not disclosed. Thanks to mega M&As such as Pfizer’s acquisition of Seagen, the total value of deals was by far the greatest in 2023.
Approximately $85 billion of the $200 billion was spent on 28 acquisitions. The rest was spent on 69 licensing deals, with early-stage deals outnumbering late-stage deals two to one.
Relative to pipeline value, deal activity was disproportionately concentrated in ADC, CAR-T, and RNAi. (See Exhibit 6.)
Activity has been lower in recombinants and emerging modalities. Recombinant deals have been low in both number and value, most likely because the most promising assets are being developed internally by large pharmaceutical companies, such as Novo Nordisk and Eli Lilly. The number and value of deals may increase as companies looking for ways to enter the weight-loss space develop next-generation platforms.
Emerging modalities such as stem cell, TCRT, CAR-NK, TILS, gene editing, oncolytic virus, microbiome, and PROTAC have seen limited deal activity, most likely because they are still unproven. None has had more than one deal per year, and no transaction, either acquisition or licensing, has exceeded $1 billion. Biopharma companies are likely waiting for more assets to progress or for a more proven pathway to approval and commercialization to emerge.
The next few years are likely to be exceptionally competitive for new modalities. The success of each new modality will hinge on its unique value proposition and its capacity to enhance the standard of care. While the industry and the public market are clearly still committed to advancing the wide array of modalities that have emerged, not all new modalities can be winners. This especially holds true of modalities with oncological origins that address the same pathways and therapeutic targets. In addition, speed to market will be particularly important for any curative therapies because of the winner-take-all dynamics.
Acknowledgements
The authors would like to thank BCG colleagues Erica Dalla and Garrett Boyce for their contributions to this article.