BCG-RAI in their annual flagship report, “Winning in Bharat & India: The Retail Kaleidoscope,” have captured the current state and future trajectory of Indian retail. India’s retail sector is set to reach INR 190 trillion by 2034, outpacing overall consumption.
As India’s retail sector expands, demographic contrasts are emerging—rising affluence alongside a vast middle class, increasing workforce participation by women, and shifting age dynamics—alongside diverging consumer preferences that balance global aspirations with local pride, premiumization with value-driven spending, and digital convenience with in-store experiences. As a result, large, distinctly sized segments have emerged across categories, creating significant opportunities.
The report emphasizes that success requires a clear focus on which opportunities to pursue, supported by a well-defined operating model. Leading retailers have thrived by making deliberate strategic choices, tailoring offerings to priority segments, and aligning operations for efficiency and growth. As India’s retail landscape continues to evolve, winning in both ‘Bharat’ and ‘India’ hinges on sharp decisions about where and how to play.
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As India’s retail sector expands, demographic contrasts are emerging—rising affluence alongside a vast middle class, increasing workforce participation by women, and shifting age dynamics—alongside diverging consumer preferences that balance global aspirations with local pride, premiumization with value-driven spending, and digital convenience with in-store experiences. As a result, large, distinctly sized segments have emerged across categories, creating significant opportunities.
The report emphasizes that success requires a clear focus on which opportunities to pursue, supported by a well-defined operating model. Leading retailers have thrived by making deliberate strategic choices, tailoring offerings to priority segments, and aligning operations for efficiency and growth. As India’s retail landscape continues to evolve, winning in both ‘Bharat’ and ‘India’ hinges on sharp decisions about where and how to play.
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