The growth share matrix—put forth by the founder of BCG, Bruce Henderson, in 1970—remains a powerful tool for managing strategic experimentation amid rapid, unpredictable change.
BCG Classics Revisited
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2013年12月23日
The principles of time-based competition—a classic concept among BCG insights—still hold. But today’s companies must be adaptive, as well as fast, in order to succeed.
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2013年5月28日
The experience curve theory still holds, particularly in specific industries. But to succeed in today’s environment, many companies need to develop an additional kind of experience.
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2012年12月4日
BCG founder Bruce Henderson’s rule, conceived in 1976, still holds valuable lessons for companies in many industries.
Explore the Collection of Classic BCG Insights
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1968年1月1日
One of the most well-known BCG insights, Bruce Henderson’s hallmark concept illustrates the direct relationship of costs to accumulated production experience.
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1976年1月1日
A stable competitive market never has more than three significant competitors, the largest of which has no more than four times the market share of the smallest.
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1990年1月1日
John Clarkeson wrote that the winning organization of the future will look more like a collection of jazz ensembles than a symphony orchestra. The future is here.
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1981年1月1日
An example of timeless BCG thought leadership, this piece explains why companies need to absorb the fast-changing lessons of strategic thinking to survive and thrive.
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1988年1月1日
How to deliver the most value for the lowest cost in the least amount of time? George Stalk identified the three tasks you must accomplish to become a time-based competitor.
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1973年1月1日
Bruce Henderson posited that the more experience a business had in producing a product, the lower it would cost to produce it. Read Henderson on the “experience curve.”
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1968年1月1日
Bruce Henderson, the founder of BCG, wrote that all organizations must adapt or die. So why are the forces of corporate culture so set against change?
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1970年1月1日
Only companies with a balanced portfolio of products—as reflected in BCG's growth share matrix—can use their strengths to truly capitalize on growth opportunities.
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2006年10月26日
The lighter-weight business models enabled by Web 2.0 pose threats and present opportunities to traditional players.
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1977年1月1日
A diversified portfolio enables a company to operate on a higher level of complexity. Instead of developing a family of products, it is able to develop a family of businesses.
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1989年1月1日
One of our classic BCG insights explains why managers in network organizations have to empower their people and learn to live with less control.
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2002年1月1日
What can a nineteenth-century Prussian general teach today's business leaders about surviving crises? Plenty.
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2007年6月7日
Strategy requires established players at the center to make regular visits to outsiders on the periphery, where modest investments can produce huge payoffs.
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1980年1月1日
Strategic competition holds the promise of a quantum increase in productivity and the ability to control and expand a company’s potential.
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2002年2月1日
Companies managed by leaders who can connect emotionally to their employees, suppliers, and customers will emerge vastly stronger from these tumultuous times.
