Solving the Pricing Puzzle in Inflationary Times
BCG’s Jean-Manuel Izaret reframes inflation as a strategic challenge rather than a numerical one—and discusses how pricing games can help business leaders respond decisively.
Even as they seek to build competitive advantage for tomorrow, executives must navigate today's inflationary environment. The following insights can help them to be flexible and act decisively despite profound uncertainty.
BCG’s Jean-Manuel Izaret reframes inflation as a strategic challenge rather than a numerical one—and discusses how pricing games can help business leaders respond decisively.
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