Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

By  Andreas Liedtke Jessica Distler Ivan Bascle Lena David Inga Flicker Felix Krueger, and  Javier Seara
Article

How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.

Read the full study