Context
BCG X worked with Plan A for a few months, building the company’s technical foundation while preparing to scale their platform for SME carbon accounting.
Plan A
Objective
Help Plan A with market research to define perfect client personas. Support Plan A’s expansion into scalable data collection and assessment of carbon accounting-related data for SMEs.
Strategic Value
Gain visibility and critical feedback to support scaling of Plan A’s data infrastructure offering for SMEs.
Type of Venture and Sprint
Strategic
Acceleration
Plan A was the winner of our very first Social Impact Accelerator program cycle in 2019. Plan A successfully pitched a B2B platform that measures, monitors, and reduces the carbon footprint of SMEs. We set up a joint team of 10 experts from BCG X and BCG and 13 members of Plan A, working for 8 weeks in our Berlin office to scale their existing MVP and develop a new growth strategy.
Plan A’s One-Stop Platform to Reduce Environmental Impact
Measure and analyze
Manually measure and analyze data via software.
Centralize data
Monitor analyzed data in a central dashboard.
Made-to-measure
Reduce emissions with recommendations.
Traction and Results
- Developed a B2B software that automates, predicts, and processes complex data, enabling businesses to manage and succeed on their net-zero journey
- Secured 13M in funding from investors such as SoftBank and HV Capital
- Client list includes large corporates, including BMW, Société Générale, JOKR, and Flixbus
- Built a community of 100,000 scientists, business leaders, investors, and individuals
BCG Xとは
BCG X――BCGのテクノロジーとデジタル、デザインの専門家集団――は、大胆な新しいプロダクト、サービス、ビジネスの構築により、現在を建設的に破壊し、将来をつくり出します。