Context
RECUP & REBOWL, the leading company for reusable food containers, seeks to accelerate their digital agenda to combat challenges from the pandemic and prepare for additional markets.
RECUP & REBOWL
Objective
Develop, set, and deploy additional app features, especially around cashless deposits. Deliver long-term vision and roadmap of strategic partnerships to become a one-stop-shop for reusables.
Strategic Value
Scale to new markets and increase number of loyal users who have integrated RECUP & REBOWL's deposit system into their daily routine.
Type of Venture and Sprint
Horizontal
Acceleration
RECUP & REBOWL was one of two winners from the 2020 cycle of our Social Impact Accelerator. RECUP & REBOWL had already built an innovative and sustainable deposit system for coffee-to-go and take-away food. Across 8 weeks in our Berlin office, we set up a joint team—10 BCG X experts and 13 members from RECUP—to build an enhanced mobile app for the RECUP & REBOWL deposit system.
Bringing One System to RECUP & REBOWL
Make sustainability more accessible
Make sustainable consumption options “affordable” and easy to identify.
Reduce footprint
Decrease users’ environmental footprint.
Overview of nearby partners
Map sustainable consumption opportunities.
Track impact
Engage with users to track own impact.
Traction and Results
- Seven critical features deployed, including backbone for cashless deposits
- Test pilot rolled out to number of strategic partners
- Prepared RECUP for personalization and a more gamified experience
BCG Xとは
BCG X――BCGのテクノロジーとデジタル、デザインの専門家集団――は、大胆な新しいプロダクト、サービス、ビジネスの構築により、現在を建設的に破壊し、将来をつくり出します。