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The Multiplier: BCG X’s Official Blog

Join us at the intersection of innovation and experience with our blog, where our seasoned experts in tech, design, and entrepreneurship provide deep dives into emerging technology topics. Equip yourself with cutting edge insights and stay at the forefront of the tech wave with us.
2024-06-27
By Charles BiHaoran Li, and Silvio Palumbo
Personalization optimizes individual experiences, but managing multiple marketing levers is complex. Learn how longitudinal experimentation is key for success.
2024-06-17
By Liam ConnellAdam Wlostowski, and David Potere
Discover how BCG X's 10/20/70 strategy helps integrate satellite remote sensing into business intelligence, overcoming challenges and navigating uncertainties.
2024-05-30
By Matt Scharpnick
BCG expert, Matt Scharpnick, explores UX design for Generative AI, focusing on balancing user control and automation with insights from music platforms.
2024-05-10
By Daniel Martines and Alex Dou
In the world of data and analytics, the ability to converse with data using natural language can seem almost like science fiction. But in this article, we highlight how we partnered with Scale AI on a real-life implementation of a generative AI (GenAI) solution to enable business users to access data using natural language, a technique known as text-to-SQL.
2024-04-17
By Gaurav JindalAsha Venugopal, and Shamik Chokshi
Digitization is fueling innovation in the industrial manufacturing production process, leading to high quality standards and increased efficiency.

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BCG X――BCGのテクノロジーとデジタル、デザインの専門家集団――は、大胆な新しいプロダクト、サービス、ビジネスの構築により、現在を建設的に破壊し、将来をつくり出します。