Skip to Main
" "

The Multiplier: BCG X’s Official Blog

Join us at the intersection of innovation and experience with our blog, where our seasoned experts in tech, design, and entrepreneurship provide deep dives into emerging technology topics. Equip yourself with cutting edge insights and stay at the forefront of the tech wave with us.
" "
Using Generative AI to Revolutionize the Automotive Customer Experience
2024-01-29
By Robin Wagner and Danny Smith
Why Generative AI enables a leap forward in the automotive customer experience.
" "
Placing Desirability at the Center of Innovation
2024-01-16
By Saul Flores and Nicole Yu
By putting desirability front and center, businesses can broaden the aperture of what they can solve and how.
Why the Creator Economy Needs More Data Science-Hero.jpg
Why the Creator Economy Needs More Data Science
2023-12-05
By Archit Matta
Data science can help creators streamline their content strategies and pave the way to monetization.
" "
Three Control-Group Mistakes and How To Avoid Them
2023-11-14
By Adam Whybrew
If done right, randomized controlled trials (RCTs) can be almost magical, telling you, for instance, which half of your marketing budget you’re wasting. But, in practice, a lot can go wrong.
" "
Touchdown for Advertisers: Capitalizing on the Shift to Streaming Sports
2023-11-01
By Audrey Bryce
It's that time of year again: football is back. For some die-hard fans, the start of football season brings more than just excitement — it brings a rollercoaster of emotions every weekend. For others, it brings an excuse to chow down on chips and dips every Sunday. (Guilty!)
View More Blog Posts

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.

Subscribed

Click to Manage Your Subscriptions.
Meet BCG X banner

BCG Xとは

BCG X――BCGのテクノロジーとデジタル、デザインの専門家集団――は、大胆な新しいプロダクト、サービス、ビジネスの構築により、現在を建設的に破壊し、将来をつくり出します。

BCG Xの支援について詳しくはこちら