The Multiplier: BCG X’s Official Blog

Why Generative AI enables a leap forward in the automotive customer experience.

By putting desirability front and center, businesses can broaden the aperture of what they can solve and how.

Data science can help creators streamline their content strategies and pave the way to monetization.

If done right, randomized controlled trials (RCTs) can be almost magical, telling you, for instance, which half of your marketing budget you’re wasting. But, in practice, a lot can go wrong.

It's that time of year again: football is back. For some die-hard fans, the start of football season brings more than just excitement — it brings a rollercoaster of emotions every weekend. For others, it brings an excuse to chow down on chips and dips every Sunday. (Guilty!)

Marketing is no stranger to having to do more with less, especially in today’s economic climate. But even during periods of growth, businesses need to carefully allocate their marketing dollars. Exploring experimental frameworks for traditional marketing strategies is one way marketers can drive efficiencies and, at the same time, improve marketing performance.

Manufacturing companies are facing a conundrum: In the face of greater economic uncertainty and rising interest rates, they must maintain high productivity and improved efficiency without increasing CapEx spending. BCG clients have found EBITDA impact as high as +8% through improvements in decision-making related to productivity drivers such as machine setups and changeovers, operator-skill level, unplanned production downtime, and idle time. Recently, many clients have found that they can improve decision making through the use of optimization-based production-scheduling tools.

In a world filled with visual stimuli and digital distractions, one medium has, ironically, quietly been making its mark: audio.