Australian Financial Review
In a guest column for Australian Financial Review, BCG’s Michael Schniering explains how companies that succeed in creating competitive advantage with digital, data, and AI triple their shareholder returns. However, BCG research has found that up to 70% of digital transformations fail to deliver on their objectives. Schniering outlines five ways to avoid this outcome. “By moving beyond the ‘what’ of digital transformation and focusing on ‘how’ to deliver, your next effort could be one of the 30% that succeed,” he writes.