In Fortune and Harvard Business Review , BCG’s Mark Abraham and David C. Edelman discuss how AI-empowered personalization enhances customer experiences and could drive almost $2 trillion in incremental growth over the next decade. Based on their bestselling book, Personalized: Customer Strategy in the Age of AI , they explain how to measure a company’s ability to deliver personalization at scale. “Across industries, we find that personalization leaders consistently grow top-line revenues 10 points faster per year than laggards,” they write.
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Fortune