Forbes
In her column for Forbes, BCG’s Julia Dhar highlights that while most Gen Z professionals want company values to align with their personal beliefs, they also recognize the need to prioritize compensation and financial independence. “It’s much easier to be idealistic when there’s little or no cost—when jobs are plentiful, for example, and the number of people seeking jobs is far less so,” Dhar argues, acknowledging the trade-offs Gen Z faces.