The Nation
In a study conducted in partnership with Thailand Management Association (TMA), BCG found that the majority (42%) of Thai companies are still in the early stages of their digital transformation, so far pursuing only isolated digital use cases. However, Thai companies are moving toward an important inflection point and are on the brink of harnessing substantial value from digital transformation. In a guest column on The Nation, BCG’s Benjamin Fingerle writes about the role of digital transformation in boosting Thailand’s competitiveness in the global marketplace.