The BCG Ho Chi Minh City office opened in 2013 in the heart of the city—a center of finance, industry, and culture. Since 1996, BCG has amassed deep insights into this market to help our clients build sustainable advantage in one of Southeast Asia's most important rising tigers.
As of 2024, we have also opened our BCG Hanoi office as a testament to our ongoing efforts and commitment to supporting our Vietnamese clients in Hanoi, reflecting our continued growth in Vietnam.
Who We Work With
Our client portfolio includes leading public- and private-sector organizations in Vietnam and across Southeast Asia. The team supports assignments ranging from general strategy and market entry to organizational restructuring and business transformation. BCG Ho Chi Minh City has helped clients put in place structural changes that will continue to play a key role in the development of Vietnam’s economy.
Our Office Culture
BCG Vietnam is a small and dynamic team that is fast growing. Our people delightedly spend time supporting new members through the buddy program, which assists newbies in their first few months at BCG. We also regularly offer social gatherings to foster relationships among colleagues and make the office resemble a close-knit family. Over the past few years, we have had our team members enthusiastically participate in social activities such as go-kart driving, bowling, paintball, kayaking, and most memorably our BCG HCM master chef event. We have also organized charity runs as part of our social-impact commitment.
Head of BCG Southeast Asia
![](https://web-assets.bcg.com/dims4/default/1fb14e2/2147483647/strip/true/crop/438x438+0+0/resize/300x300!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F6e%2F01%2F101e5f42f112652d57d3a149f470%2Fernest-saudjana-438x438-tcm9-249235.jpg)
Head of BCG Vietnam
![](https://web-assets.bcg.com/dims4/default/3c475c8/2147483647/strip/true/crop/438x438+0+0/resize/300x300!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F13%2Fc4%2Fadf5241c64bcf158a2e0ad0c15c4%2Fii-dong-kong-new-pic-tcm9-245426.jpg)
Marketing & Media
Explore Our Latest Thinking
![" "](https://web-assets.bcg.com/dims4/default/ec6fa22/2147483647/strip/true/crop/1216x1620+832+0/resize/400x533!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F84%2F95%2Fcab53abb4e55acf54a508993a4b3%2Fleading-with-genai-how-vietnamese-companies-can-stay-ahead.jpg)
![" "](https://web-assets.bcg.com/dims4/default/4a30ddc/2147483647/strip/true/crop/1216x1620+832+0/resize/400x533!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F98%2F17%2F21dbf3af477894844dbe57aa41df%2Fadvancing-malaysias-innovation-landscape-the-pivotal-role-of-corporate-venture-capital.jpg)
![The Collective Advantage: Understanding Transboundary Climate Risks in Southeast Asia and Charting a Path Forward | Hero](https://web-assets.bcg.com/dims4/default/0d8d0a0/2147483647/strip/true/crop/1216x1620+832+0/resize/400x533!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F20%2Fd6%2F3a564bc64bee80362f5fa66836b0%2Fthe-collective-advantage-understanding-transboundary-climate-risks-in-southeast-asia-and-charting-a-path-forward-2.jpg)
![Resolving the Health Insurer Impasse in the Health Economics Dilemma | Hero](https://web-assets.bcg.com/dims4/default/90065cd/2147483647/strip/true/crop/1216x1620+832+0/resize/400x533!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2Fa5%2F97%2F43aa4026473f97f859962e5aadb4%2Fresolving-the-health-insurer-impasse-in-the-health-economics-dilemma.jpg)