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Three-quarters of all large-scale transformations fail to deliver the planned results. BCG’s Christian Gruß explains how transformation programs can both deliver rapid impact and enable the organization to sustain the impact.

Christian Gruss joined Boston Consulting Group in 2010. He is a lead member of BCG's Transform Practice, and the regional practice leader for Europe, the Middle East, South America, and Africa. He is an experienced transformation leader with a track record of steering very large end-to-end transformation programs across Europe and in many industries including consumer and industrial goods.

Christian is passionate about client service and the impact BCG can create for its clients. Before joining BCG, he worked for a consulting firm specializing in restructuring and turnaround, where he focused on corporate restructurings and operational turnarounds, specifically involving clients that are experiencing various forms of distress.

AREAS OF EXPERTISE

EDUCATION


  • MBA, University of Manheim/Simon Fraser University
  • BBA, Universitat Autònoma de Barcelona

Publications and Videos

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Five Truths (and One Lie) About Corporate Transformation

In an increasingly turbulent world, the need for and the challenges of corporate change remain remarkably persistent. Empirical insights reveal how change leaders can beat the odds.
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Cinco Verdades (e Uma Mentira) Sobre Transformação Corporativa

Em um mundo turbulento, a necessidade e os desafios da mudança corporativa persistem. Insights empíricos mostram como líderes de mudança podem superar as dificuldades.

The Big Question: What Does the Future Look Like?

Jochen Engert, co-founder of the transportation company Flix, discusses the importance of envisioning future scenarios and preparing for what that landscape will look like in this short interview.

How Heineken Europe Is Transforming Its Supply Chain

The brewer launched a supply chain transformation program to reduce complexity, build new ways of working, and reduce its carbon footprint. Here’s how it succeeded.

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The Challenges of a Sustainability Transformation

When it comes to sustainability, senior leaders are shifting from ambition to execution—and that’s the hard part. Companies know they need to decarbonize and improve sustainability across their value chains, but often they struggle to translate that ambition into results.
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Winning in the Pandemic. Lessons from the Nordics

Throughout the pandemic, Nordic companies have demonstrated an ability to react fast to changing circumstances and adapt their transformations.
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How Transformative CEOs Lead in a Crisis

Because most organizations have already launched short-term measures to respond to COVID-19, the challenge now is to build on that progress. Five leadership traits will be crucial.

How Can Companies Use Digital Levers to Improve Performance?

Digital levers are critical to improve performance—both for companies that have just started a traditional transformation journey and for those that have already completed one. BCG Managing Director and Partner Christian Gruss explains how to leverage these tools to gain advantage.

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Win the Fight, Win the Future—How Nordic Companies Are Navigating the COVID-19 Crisis

In this article, we assess the efficacy of these approaches, relying upon an in-depth analysis of the impact of the COVID-19 crisis on Total Shareholder Returns (TSR). We identify global industry patterns and evaluate how Nordic companies perform compared to their industry peers and share five steps that are necessary for companies to come out stronger.
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快速提升业绩的十大数字化举措

BCG总结了一套经实际检验的数字化举措，可以通过降低成本、提高收入和利润率，快速持久地提升企业价值。
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Ten Digital Moves for a Quick Performance Boost

These technology initiatives can help companies generate fast, sustainable gains without the need for a full-scale transformation.
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The Time to Transform Is Now

Danish companies are unprepared for a potential downturn.