Can Your Strategy Survive These Four Futures?

July 17, 2020 By Alan Iny

BCG’s global expert on scenarios and creativity, Alan Iny, takes you on a tour of four distinct and plausible future competitive environments—and offers perspectives on how to shape smart strategies in the face of uncertainty.

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Alan Iny

Partner & Director, Creativity & Scenarios

New York

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Can Your Strategy Survive These Four Futures?

Can Your Strategy Survive These Four Futures?

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