Flipping the Odds of Digital Transformation Success
With so much at stake, why do so many companies fail?
By Patrick Forth, Saibal Chakraborty, Romain de Laubier, and Tauseef Charanya
In our December 2021 report, Performance and Innovation Are the Rewards of Digital Transformation, we explored three questions that we hear a lot from clients. How are companies in my sector doing? Is there any proof that transformations deliver real results? And where are leaders focusing their transformation programs?
Our research into digital transformation success rates, goals, and priorities at more than 860 companies provided answers. (See "About Our Research.") In the sector- and industry-specific slideshows below, we have broken those answers down to the industry level.
Consumer | |
Download the IT services slideshow | |
Download the consumer products slideshow | |
Download the fashion and luxury slideshow | |
Download the travel and tourism slideshow |
Each slideshow provides the following:
We hope that you find this data helpful in assessing your own digital transformation efforts in the relevant industry or sector context.
BCG’s research into digital transformation success includes empirical analysis and qualitative insights. We analyzed 30 successful digital transformations from our casework and surveyed 860 senior executives (VPs and CxOs) who acted as their organization’s primary digital transformation decision maker over the past five years. (See the exhibit.) We augmented this research with expert interviews of BCG digital leaders and selected clients and with a literature review of leading publications and academic research. We sought four principal outcomes:
Deep Dives into the following industries:
The authors would like to thank Matteo Magagnoli, Jun Yokoyama, Priyanka Birla, Sayan Majumdar, Sneha Bahety, Mihirkul Vikram for their invaluable contributions to the research and analysis for this article.
Managing Director & Partner, India Leader, Tech & Digital Advantage Practice
New Delhi
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