AN Consumer Sentiment Study | Hero

ASEAN Consumer Sentiment Study

Prashant Choudhary Aditi Bathia Jacquelyn Tan

As consumer habits are rapidly evolving, what does the ASEAN consumer feel about the economy? How have financial habits and digital preferences changed?

UOB launched its flagship ASEAN Consumer Sentiment Study (ACSS) 2023. The study, conducted in partnership with Boston Consulting Group (BCG) for the first time, looked into consumer trends and sentiments in five countries: Singapore, Malaysia, Thailand, Indonesia and Vietnam.

Get the insights from UOB’s latest ASEAN Consumer Sentiment Study, conducted in partnership with BCG.