The Power of Socially Transformative Business
How can companies reinforce their competitive advantage while delivering social impact? By zeroing in on where the organization’s capabilities align with a social need.
By Natasha Peacock and Tim Mohin
New regulations, most notably in Europe, are raising the bar for the role companies must play in addressing human rights violations. For large multinationals with long and complex supply chains, implementing the requisite transparency and controls will be challenging.
Human rights violations have long been a major business risk. But the intensifying scrutiny increases the responsibility of the CEO and board to protect and strengthen the company’s brand and reputation.
The human rights accountability sits squarely in the C-suite; consequently, companies cannot simply task sustainability leaders or procurement managers to make this happen. Rather, the CEO, with support from the board, must sponsor and ensure an organizational transformation—one that moves beyond compliance and embeds a social lens in supply chain decision making.
Six actions can establish the foundation for the transformation:
With commitment and engagement from the top, procurement leaders will have the necessary resources and authority to the company’s human rights commitment into action—including through the establishment of a comprehensive human rights policy and a clear supplier code of conduct. Ultimately, procurement managers must be empowered to make tough decisions, such as when to end the relationship with an important supplier.
Companies that embrace this transformation will reinforce the organization’s values, protect the company from potential brand damage, and increase the resilience of the supply chain.
Several large companies have encountered well-publicized labor and community problems in their supply chains over the last two decades. More recently, company action on human rights has gained momentum, including through industry coalitions. These include the Harkin–Engel Protocol and Tony’s Open Chain initiative, two efforts in the agricultural sector that have shown commitments to eradicating child labor and ensuring fair trade in cocoa farming. Similarly, broad initiatives like the Fair Labor Association, the Responsible Business Alliance, and the Roundtable on Sustainable Palm Oil have signaled a move toward more sustainable and ethical sourcing practices across different sectors.
Despite the progress, however, human rights abuses remain a major and growing global problem. According to the International Labour Organization, Walk Free, and the International Organization for Migration, an estimated 21.3 million people were living under forced labor in 2021, up from nearly 20.1 million in
Meanwhile, efforts to transition to a low carbon economy, if not managed with a close eye on labor practices, could exacerbate the problem. Notably, human rights issues have emerged related to the mining and processing of minerals such as nickel, cobalt, lithium, and mica used in the manufacture of EVs.
But if the issue of human rights violations in supply chains isn’t new, the regulations surrounding them are. Despite facing delays and critiques, the recently passed EU Corporate Sustainability Due Diligence Directive marks a move toward stricter supply chain diligence. Large, EU-based companies that are found to have human rights violations in their supply chains could face fines up to 5% of global revenue, while non-EU companies risk restricted market access.
The broad EU measure comes after due diligence requirements were also established in Germany and Canada. Japan has introduced similar voluntary guidance. Meanwhile, a longstanding US ban on goods produced with forced labor was strengthened in 2016, and a similar ban was recently approved for the EU.
Forward-looking companies are already moving to integrate a human-rights focus into the strategic core of the organization. To achieve this, C-suite leaders and boards should take six key actions:
As legislative requirements tighten and consumer and investor expectations rise, companies must integrate a human-rights focus into the core of their organizations. This will enable those companies that are not directly within the scope of the new laws to secure a continued place in supply chains within those regulated markets. And it will allow the companies that must comply directly with the new rules to avoid not only potential fines but also the brand and reputational damage that is typically many multiples of those penalties.
A successful transformation requires engagement and commitment from both the board and C-suite. With strong leadership, companies can move beyond compliance and collaborate with upstream and downstream supply chain partners to drive real transparency.
The authors thank Michael Jonas and Ingrid Cornander for their thought partnership and contributions in the development of this article.
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