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Messaging as a Value Driver for Brazilian Businesses

Lucas Frenay Nádia Leão Huy Nguyen-Tuong Maren Lau Guilherme Horn e Kathleen Tandy

The report "Messaging as a value driver for Brazilian businesses", developed in partnership between Meta and Boston Consulting Group (BCG), presents a comprehensive study on the business messaging landscape in Brazil. This research aimed to uncover the key drivers and barriers associated with the use of various messaging platforms and to identify best practices for their successful implementation.