China Secures Its Place at the Global Luxury Table

China’s luxury market is a powerhouse of global influence, making it essential for brands to understand its unique consumer landscape. Shifting consumer behaviors and digital channels are redefining opportunities, challenging luxury brands to adapt or risk falling behind. In this report from BCG and Tencent, we dive into the nuanced preferences of China’s high-value consumers, explore the growing influence of online platforms like WeChat, and identify strategies to maintain brand vitality. Discover how trends in overseas shopping, category consumption, and digital engagement are reshaping the landscape for long-term growth.