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Nourishing India Sustainably – Ecosystem Actions for Food Systems Transformation

Abheek Singhi Sushma Vasudevan Aparna Bijapurkar Phalguni Jain

In the face of global megatrends revolutionizing food production and consumption, India's food systems must evolve to meet the demands of a growing population, increased incomes, and changing dietary preferences. By 2030, a significant portion of Indian households are expected to drive a shift towards packaged foods, beverages, and higher fruit and vegetable consumption. To effectively meet the needs of new consumers in a sustainable manner, India needs a significant transformation in its food systems. This transformation necessitates a comprehensive approach that seamlessly integrates health, nutrition, and sustainability. Boosting agricultural productivity is essential to maximize yields on limited land and ensure food security for the growing population. At the same time, embracing crop diversification and striving for self-reliance will cater to health-conscious consumers. As climate change poses increasing threats, adopting climate-resilient practices becomes critical to safeguard crops and promote sustainable farming. Minimizing food loss and waste through enhanced supply chain efficiency is necessary to ensure more food reaches consumers. Furthermore, there is a pressing need to innovate for nutrition, taste, and affordability, creating food products that offer a balance of health benefits, flavor, and cost. Together, these efforts will drive the evolution of India's food systems towards a more resilient and sustainable future.

To drive this transformation, BCG proposes strategic actions at an ecosystem level that encompass the entire food value chain. Establishing Food Innovation Clusters will foster collaborative research and development, promoting sustainable nutrition solutions supported by consumer education campaigns. Forming Landscape-Level Coalitions will unite regional stakeholders to enhance sustainable agriculture, shared infrastructure, and streamlined support systems. Additionally, creating a Transformation Catalytic Fund will pool resources from government, the private sector, and subsidized loans to finance large-scale, sustainable food system projects. "Nourishing India Sustainably" delves into these transformative strategies, illustrating how they can unlock immense value and drive the sustainable evolution of India’s food systems. It presents a comprehensive roadmap for shaping a resilient, nutritious, and prosperous future for Indian consumers, highlighting the critical steps and collaborations necessary for achieving these ambitious goals.