5 Business Messaging Success Factors from Indonesia's Industry Leaders

In the digital era, Indonesian consumers increasingly choose messaging as their preferred mode of interaction with businesses, making effective business messaging a pivotal element for organizations aiming to captivate customers and enhance competitiveness.

What is the role of business messaging for Indonesian companies, and what are the key success factors which can help Indonesian businesses optimize their use of pure messaging?

Boston Consulting Group, in partnership with Meta, have conducted a comprehensive study to explore the business messaging landscape in Indonesia. By uncovering the key drivers and barriers associated with the use of various messaging platforms, the report identifies best practices for their successful implementation and unpacks the indispensable role of business messaging in bridging meaningful connections between businesses and consumers.

Read the Report (English)
Read the Report (Bahasa Indonesia)