By Sverre Martinsen, Henrik Vandvik Vedeler, and Nora Beck Saetre
Land-Based Salmon Farming is at an Inflection Point
Conventional sea-based salmon farming (>99% of volume in 2024) faces growth constraints due to limited locations, strict regulations, and productivity challenges. Atlantic salmon supply growth is expected to remain low at 2-3% p.a. CAGR 2024-2030, while demand stays strong, with global consumption value projected to grow 7-9% p.a. (CAGR 2024-2030).
To meet this demand, farmers and new entrants are increasingly seeing land-based farming as a viable alternative to growth.
Fundamentals Are in Place for Volume to Finally Ramp-Up
Long-Term Outlook is Strong and Will Be Led by Today’s Front-Runners
The global backlog of announced project capacity amounts to ~2.4 million tonnes WFE spread across 110 projects globally. However, only ~25% of these projects have started construction or completed a harvest as of 2024, with most likely never materializing due to hurdles associated with e.g. financing, competence or regulation.
Front-runners (companies already with fish stocked or constructed underway) are expected to deliver the majority of the ~190k tonnes WFE by 2030. These players have proven their operational stability, giving them a competitive edge in scaling production.
We believe the industry players should focus on five focus areas in the upcoming years to increasingly attract interest and support from stakeholders:
ABOUT BOSTON CONSULTING GROUP
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
© Boston Consulting Group 2024. All rights reserved.
For information or permission to reprint, please contact BCG at permissions@bcg.com. To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcg.com. Follow Boston Consulting Group on Facebook and X (formerly Twitter).