Skip to Main
" "

Multifocus Tomorrow: Exploring New Dynamics in Fashion

Oktawian Zając Patrycja Krol Anna Gluchowska Anna Kharkovets Iryna Nekhaichuk Mikolaj Bartyzel Gabriela Potępa Magdalena Kossakowska-Mazur Marta Sobiecka Julia Duch Kuba Borowy Emilia Moskala Michelle Wierzchowska Agnieszka Szer Andrzejczak Natalia Mituniewicz Sandra Prętczyńska-Plichta

A new era of fashion is emerging, fueled by technological innovation, sustainability, and the transformative power of AI, which is revolutionizing everything from design to marketing. As consumer expectations shift, the fashion industry is transforming faster than ever. What can we observe, and what should we expect in terms of AI integration, sustainability efforts, customer demand for personalization and privacy concerns? The report "Multifocus Tomorrow: Exploring New Dynamics in Fashion," prepared by Boston Consulting Group in collaboration with Vogue Polska, delves into these crucial developments.