Top of Mind Questions for CFOs in 2024

Based on BCG’s observation and experiences, CFOs need to confront, among others, the following four major challenges: How to use cost as an effective lever to create value, how to better support business decision-making, how to leverage digitization to empower finance, and how to generate returns above the cost of equity. The authors break down the four challenges, offer tools to meet them, and present case studies that demonstrate winning strategies, while stressing that companies will have to tailor the approach to their specific circumstances.