The GCC AI Pulse: Mapping the Region’s Readiness for an AI-Driven Future

By  Akram Awad Lars Littig Rami Mourtada, and  Andrei Dalbeshkin
Article 5 MIN read
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AI and Generative AI (GenAI) have emerged as transformative forces across all aspects of modern economies, profoundly impacting productivity, innovation, and are set to enhance citizen daily routines and quality of life. Around the world, governments must ensure that their countries are equipped with the foundations to leverage this fast-developing technology. Their leadership is key to harnessing AI’s many benefits in ways that safeguard the wellbeing of industries, businesses, and individuals while promoting strategic adoption in service of national development goals.

In the GCC, where national visions hinge on economic diversification, innovation, and digital transformation, readiness to deploy and scale AI is becoming a critical differentiator.

To understand each country’s current readiness, we are launching the first edition of the GCC AI Pulse, based on the BCG 2025 AI Maturity Matrix. In this inaugural study, we assess the development of AI across the six GCC nations using BCG’s flagship ASPIRE framework — measuring AI Ambition, Skills, Policy, Investment, Research, and Ecosystem across 30+ indicators. Leveraging the results allows for a deeper understanding of the readiness of each country to scale AI initiatives in service of its national ambition and global aspiration.

GCC’s Position in the Global AI Landscape

The maturity matrix identifies four country archetypes based on their AI readiness, ranging from AI Emergents at the low end of the scale, through Practitioners and Contenders, to Pioneers at the high end. Two archetypes are prevalent across the GCC region: AI Practitioners (Bahrain, Kuwait, Oman, and Qatar), and AI Contenders (Saudi Arabia and UAE). Pioneers include such AI leaders as the US and China. To date, no GCC country has achieved AI Pioneer status, which points to a rich untapped potential.

Across the ASPIRE dimensions, GCC countries perform well in Ambition, with an average score just behind the AI pioneers. However, Skills, Investment, and Research & Innovation fall significantly below the global average, underscoring key capability gaps.

Four major GCC-wide observations stand out from the 2025 AI Maturity Matrix study:

Key Country Highlights

Beneath these broad regional observations lie important country-level distinctions that highlight each nation’s progress, priorities, and remaining challenges.

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Takeaways and Next Steps

The GCC’s strength lies in its clearly defined national ambitions, strong digital infrastructure, and early-stage AI ecosystems—especially in the KSA and UAE. At the same time, countries have significant opportunities to expand R&D capabilities, increase specialized AI funding, and build sustainable talent pipeline.

Governments in the region would do well to embrace the following priorities:

With strategic action and focused investment, GCC nations are well positioned to evolve from AI Practitioners and Contenders to globally leading AI Pioneers.

Authors

Managing Director & Partner

Akram Awad

Managing Director & Partner
Dubai

Managing Director & Partner

Lars Littig

Managing Director & Partner
Dubai

Partner & Director, Digital Transformation

Rami Mourtada

Partner & Director, Digital Transformation
Dubai

Principal

Andrei Dalbeshkin

Principal
Dubai

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