![ready-for-ainything-1694x950-tcm9-237469.jpg](https://web-assets.bcg.com/dims4/default/c351f1e/2147483647/strip/true/crop/950x950+372+0/resize/146x146!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F96%2Fcc%2F83366d1459e89630650e80b9259e%2Fready-for-ainything-1694x950-tcm9-237469.jpg)
Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland
How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.