Organized retail in India has been shaped by three distinct growth waves over the past decades. The first wave was all about a new physical world of retail experience through large format multi-brand stores and exclusive branded stores, the second was triggered by the entry of large players in food retail through hyper and supermarkets, and the third fueled by rise of e-commerce and rise of foreign brands.

The report talks about likely trends that could shape the industry in the next 5-10 years, considering multiple dimensions of consumer shifts, supply side innovations, data and technology driven disruptions, new competitive forces and regulations.