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As technology disrupts e-commerce, most US retailers aren’t keeping pace with the market leaders. Here’s how the innovators are setting themselves apart.

For every minute B2B sales reps spend with customers, they spend nearly three on behind-the-scenes tasks. Generative AI can flip that equation by accelerating sales-related processes.

A BCG benchmarking study reveals that all insurers can excel in online channels, regardless of local regulations, data availability, and other market dynamics.

Three common misconceptions are holding B2B sales organizations back from using advanced analytics and driving much-needed revenue and productivity growth.

By empowering sales teams to sell more effectively, GenAI can enable organizations to reach more customers faster and better. To smooth the way, BCG has devised an approach structured in three horizons.

Agencies must harness the human touch, while embracing technology.

CMOs know that brand marketing can be as effective for B2B companies as for consumer companies. Now, new data can help them convince the rest of the C-suite.

There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.

Norwegian households have a lot to spend, formed new habits and preferences during the pandemic, and are optimistic about the future.  This article looks at how these new patterns will affect spending and reveals insights to help retailers win in the new normal.

Although fashion shoppers’ expectations have changed dramatically in recent years, few fashion brands have advanced their marketing capabilities accordingly. They must.