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Turn the Tide | Unlock the new consumer path to purchase

Shaveen Garg Vikash Jain Nimisha Jain Kanika Sanghi Wamika Mimani

The COVID-19 pandemic has led to unprecedented shifts in consumer attitudes and behaviors in India, which are altering the path-to-purchase across categories. 80%+ consumers likely to continue practice social distancing and are bringing the outside inside, 40%+ consumers are dialing up on health and wellness spends, e-commerce adoption has advanced by 2-3 years - to name a few. These aren’t just temporary surges, and many will last longer and become more defining traits.

These reports, developed in partnership with Facebook, identifies and delves into the different behavior change movements that India is experiencing due to the pandemic: reversal of past trends, acceleration of existing trends and formation of new habits across different sectors. It also outlines the opportunity for businesses around the new path-to-purchase and provides actionable recommendations to brands and marketers. History of past crisis suggests that there are 18% companies in India who accelerated revenue growth and margins during crisis. The main report talks about actions for companies to consider to be in the elusive segment of this crisis.

• Turn the Tide | Unlock the new consumer path to purchase
• Turn the Tide | Unlock the new consumer path to purchase (Category: Mobile)
• Turn the Tide | Unlock the new consumer path to purchase (Category: Apparel)
• Turn the Tide | Unlock the new consumer path to purchase (Category: Consumer Product Goods)
• Turn the Tide | Unlock the new consumer path to purchase (Category: Media and Entertainment)
• Turn the Tide | Unlock the new consumer path to purchase (Category: Insurance)
• Turn the Tide | Unlock the new consumer path to purchase (Category: Automobile)
• Turn the Tide | Unlock the new consumer path to purchase (Category: E-commerce)