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The Future of Auto Sales

The auto industry has innovated the car—but how will generative AI disrupt the customer experience? At CES 2024, BCG's Andrej Levin moderated a conversation with industry experts on the impact of AI and direct-to-consumer models.

Meet the Experts

Managing Director & Partner

Andrej Levin

Managing Director & Partner
Hamburg

Managing Director & Senior Partner

Karen Lellouche Tordjman

Managing Director & Senior Partner
Mexico City

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