Enable your business to cultivate a profound understanding of your customer base. Fabriq Identity is BCG X’s all-in-one customer data solution to optimize marketing efforts, build personalized customer experiences at scale, and develop highly tailored marketing strategies. Utilizing refined machine learning models and leveraging data from industry-leading third-party vendors, Fabriq Identity enriches customer profiles with thousands of attributes encompassing demographic information, purchasing patterns, and digital engagements.
