Personalized, precise, and empowering – how a leading beauty company is innovating with AI to redefine shopping.
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July 24, 2025
Client Success
Global consumer goods leader has partnered with BCG X to implement a GenAI platform which has fueled a 60% efficiency boost.
Singapore's Mandai Wildlife Group and BCG X have teamed up to develop a venture platform for transforming purpose-driven ideas into market-ready solutions that protect wildlife while helping humans and nature thrive together.
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Pret A Manger CEO Pano Christou walks through the company's successful growth strategy.
Discover how a major mining operation in Western Australia partnered with BCG X to revolutionize its processes using a cutting-edge AI scheduling platform, boosting productivity and operational efficiency.
Collaborating with BCG and BCG X, A1 Telekom Austria revolutionized its customer management approach by combining the strengths of humans and AI.
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The global distributor and solution provider partnered with BCG and BCG X to launch a data-driven digital transformation, providing personalized recommendations by customer and generating pipeline growth.
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New York Life partnered with BCG and BCG X to see how GenAI, coupled with transformational governance, could deliver exceptional experiences and efficiencies—furthering the company’s growth as an industry leader.
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In partnership with BCG and BCG X, a leading retail company launched a new business aimed at reducing food waste to enhance climate and societal impacts.
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BCG X partners to leverage new AI tools and platform to enhance clinical trials, speeding up medical innovations, life-changing therapies, and patient outcomes.
A Philippine mobile payments company partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million messages daily.
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Higher expectations on sustainability is demanding industries to follow a circular economy.
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Learn how BCG and BCG X work with clients to ramp their digital sales and marketing by implementing digital programs that build capabilities and more.
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A global pharmaceutical company launched a transformation to create value at speed and scale—with the goal of generating hundreds of millions of euros in incremental profit.
BCG X and AWS are combining their expertise to offer clients a wholistic business transformation solution to further develop their innovations.
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BCG X partnered with the World Wide Fund for Nature (WWF) to launch OpenSC—verifying low-carbon and sustainable food production at source.
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BCG X helped scale AI capabilities across the value chain of a global fashion retailer, including solutions, data & digital platform, talent, and culture.
Learn how BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.
Client Success
Read how BCG X developed a new profit-for-purpose agtech venture designed to transform livelihoods for smallholder farmers.
BCG X helped accelerate a telco’s AI-powered marketing transformation to deliver the right offer at the right time, across all channels. Read more.
Learn how BCG X partnered with Airbus to develop an open marketplace for satellite imagery and processing algorithms.
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July 3, 2025
By harnessing nature’s genetic machinery, Genomines replaces mines with farms—delivering critical metals at scale while slashing costs, emissions, and timelines. A revolution in global mineral extraction has begun.
When the mobility experts at Penske began building a new AI platform for their B2B customers, they partnered with BCG. Sherry Sanger, Penske’s EVP of Strategy and Marketing, explains how the company combines their data and expertise with evolving technology.
Born from a dream to bring service to a self-service world, L’Oréal teamed up with BCG to create Beauty Genius—an AI-powered virtual beauty assistant, available 24/7, that offers customized advice and recommendations. Part of a longer conversation with the Custom Content Studio from The Wall Street Journal, L’Oréal's Othman Bennis shares the company's initial vision, the journey from idea to reality, and the biggest lessons learned along the way.
BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.
Heineken’s data and AI makeover has led to transformative growth. Partnering with BCG, the company developed cutting-edge promotion methodologies and AI-powered solutions. Heineken’s Ronald den Elzen shares his insights on the company’s wide-ranging AI strategy.
Meet BCG X
BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.
