Caldic’s Data-Driven Digital Transformation

Empowering Personalized Sales with AI

By collaborating with BCG and BCG X, Caldic—a global distributor and solution provider of ingredients and specialty chemicals—transformed its commercial capabilities. This AI-powered transformation changed the way the teams work, providing personalized recommendations by customer and ultimately generating pipeline growth.

To drive this digital transformation, Caldic and BCG focused on four key components:

• Connecting internal and external data
• Using advanced AI and GenAI technology
• Creating a simple, user-friendly interface
• Bringing value to customers

BCG X helped Caldic develop a customized AI tool that can deliver thousands of product recommendations in seconds and operates within Caldic’s existing infrastructure. The initiative has transformed the role of the sales representative, empowering them to better serve customers.

BCG supported Caldic throughout the entire journey, equipping its teams with the tools and knowledge to carry the transformation forward. The company is now deploying the sales tool across all markets while working on additional use cases to unlock even more value for its customers and partners.

CONTACT
Ignacio Hafner, Maarten Bekking, Jan Friese, Basir Musthagni