" "

Distilling Lessons in Digital Sales and Marketing

Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.

CONTACT
Jessica Apotheker, Nicolas de Bellefonds, and Jean-Sebastien Verwaerde, X. AI and Software

Contact the BCG X Team

Meet BCG X banner

Meet BCG X

BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.

Read More Impact Stories