Distilling Lessons in Digital Sales and Marketing
Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.
Distilling Lessons in Digital Sales and Marketing
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Jessica Apotheker, Nicolas de Bellefonds, and Jean-Sebastien Verwaerde, X. AI and Software
Meet BCG X
BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.
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