Turbocharging Financial Inclusion with AI-Driven Hyperpersonalization
Nearly half of all Filipinos don’t use a bank—but now GCash is transforming their financial journeys.
GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily to millions of GCash users, generating ten times higher revenue than GCash’s legacy CRM program.
BCG X and GCash Transform Customer Management with AI
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Anthony Oundjian, Tarandeep Singh, Ignacio Hafner, Alfonso Abella, Julian Cua, Patrick Mueller, and Joerg Schneider
Meet BCG X
BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.
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