Personalization requires a seamless orchestration of infrastructure, applications, and workflows across the different areas of the marketing landscape. Fabriq by BCG speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes—ultimately both scaling and hyperpersonalizing campaign execution.
2x-3x
increase in customer engagement
2%-5%
increase in in-store traffic
30%-50%
increase in marketing ROI
6%-10%
sales lift
15%
average total basket lift
Our marketing personalization platform enables marketers to focus on innovation, while engineers and data scientists have access to scalable paradigms that reach the granularity of 1:1 at one-tenth of the campaign creation time.
Empower marketers through templatization and automation of gamified, end-to-end marketing constructs—resulting in campaigns built and launched in a matter of minutes, versus weeks or months.
Provide engineers with production-ready tools to manage infrastructure, automation, and scaling of marketing-focused applications.
Embed predeveloped machine-learning and AI solutions and empower data scientists to create their own specialized AI solutions, resulting in millions of offer variations.
Empower marketers through templatization and automation of gamified, end-to-end marketing constructs—resulting in campaigns built and launched in a matter of minutes, versus weeks or months.
Provide engineers with production-ready tools to manage infrastructure, automation, and scaling of marketing-focused applications.
Embed predeveloped machine-learning and AI solutions and empower data scientists to create their own specialized AI solutions, resulting in millions of offer variations.
Fabriq by BCG has unlocked personalized marketing solutions for companies in a variety of industries, including retail, health care, travel, insurance, and financial services. Here are some examples
BCG and BCG X won the 2024 CODiE Award for Best Marketing Solution for Fabriq by BCG. The award recognizes the best solution that enables companies to plan, target, market, and measure the effectiveness of campaigns promoting products and services to consumers and/or businesses online, off-line and via mobile devices. The CODiE Awards judges noted, "Fabriq empowers marketers with a powerful suite of tools for real-time personalization, media spend optimization, and seamless campaign management with existing tech stack. Its ability to bridge the tech gap, cater to diverse campaign goals, and deliver measurable results makes it a super competitive solution for brands looking to personalize customer experiences and maximize marketing ROI."
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