RECUP & REBOWL

With over 10,600 dispensing points, RECUP & REBOWL's food service industry deposit system is the largest in Germany.

Visit RECUP & REBOWL's website

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Context

RECUP & REBOWL, the leading company for reusable food containers, seeks to accelerate their digital agenda to combat challenges from the pandemic and prepare for additional markets.

Objective

Develop, set, and deploy additional app features, especially around cashless deposits. Deliver long-term vision and roadmap of strategic partnerships to become a one-stop-shop for reusables.

Strategic Value

Scale to new markets and increase number of loyal users who have integrated RECUP & REBOWL's deposit system into their daily routine.

Type of Venture and Sprint

Horizontal
Acceleration

RECUP & REBOWL was one of two winners from the 2020 cycle of our Social Impact Accelerator. RECUP & REBOWL had already built an innovative and sustainable deposit system for coffee-to-go and take-away food. Across 8 weeks in our Berlin office, we set up a joint team—10 BCG X experts and 13 members from RECUP—to build an enhanced mobile app for the RECUP & REBOWL deposit system.

Bringing One System to RECUP & REBOWL

Make sustainability more accessible

Make sustainable consumption options “affordable” and easy to identify.

Reduce footprint

Decrease users’ environmental footprint.

Overview of nearby partners

Map sustainable consumption opportunities.

Track impact

Engage with users to track own impact.
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Traction and Results

  • Seven critical features deployed, including backbone for cashless deposits
  • Test pilot rolled out to number of strategic partners
  • Prepared RECUP for personalization and a more gamified experience
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BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.