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The Multiplier: BCG X’s Official Blog

Join us at the intersection of innovation and experience with our blog, where our seasoned experts in tech, design, and entrepreneurship provide deep dives into emerging technology topics. Equip yourself with cutting edge insights and stay at the forefront of the tech wave with us.
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Using Generative AI to Revolutionize the Automotive Customer Experience
January 29, 2024
By Robin Wagner and Danny Smith
Why Generative AI enables a leap forward in the automotive customer experience.
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Placing Desirability at the Center of Innovation
January 16, 2024
By Saul Flores and Nicole Yu
By putting desirability front and center, businesses can broaden the aperture of what they can solve and how.
Why the Creator Economy Needs More Data Science-Hero.jpg
Why the Creator Economy Needs More Data Science
December 05, 2023
By Archit Matta
Data science can help creators streamline their content strategies and pave the way to monetization.
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Three Control-Group Mistakes and How To Avoid Them
November 14, 2023
By Adam Whybrew
If done right, randomized controlled trials (RCTs) can be almost magical, telling you, for instance, which half of your marketing budget you’re wasting. But, in practice, a lot can go wrong.
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Touchdown for Advertisers: Capitalizing on the Shift to Streaming Sports
November 01, 2023
By Audrey Bryce
It's that time of year again: football is back. For some die-hard fans, the start of football season brings more than just excitement — it brings a rollercoaster of emotions every weekend. For others, it brings an excuse to chow down on chips and dips every Sunday. (Guilty!)
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