The latest insights, ideas, and perspectives from BCG. Explore a cross-section of up-to-date content on the trends shaping the future of business and society.
The way consumers buy automobiles has changed radically since the Mad Men era, but not automakers’ marketing. This shift calls for a faster, data-driven approach.
The companies that thrive will focus on their core areas to drive innovation and efficiency while accelerating speed and agility.
Beyond technical implementation, success hinges on design choices that promote adoption, thoughtful process reengineering, and an unwavering focus on savings targets.
With bold action, a strong senior leadership team, and a focus on social impact, CEOs can make the most of their time at the top.
Leading companies are applying generative AI to make marketing processes faster and cheaper, while creating messages that are more personalized and effective.
In the health care industry, women have achieved gender parity at nearly all levels—except CEO. What can be done to break the glass ceiling?
Fractal innovation enables large companies to be more responsive to customer needs, leverage their global scale, and set the pace for their competition.
Organizations find that using a combination of internal and third-party teams to develop and deploy GenAI solutions yields greater satisfaction, productivity, and cost savings. Four levers are key to such collaboration.
