Companies have a huge growth opportunity in emerging markets, but only if they have the right approach to get their products onto store shelves and into consumers’ hands.
Featured Insights
Global Business Priorities
Article
March 13, 2025
Slideshow
November 11, 2024
Leadership in technology and business relies heavily on one factor: access to the world’s top talent.
Video
October 21, 2024
In This Moment, International Cooperation Truly Matters
New global challenges—from AI to climate change to geopolitical tensions—require creative solutions and inspired partnerships, says BCG’s Rich Hutchinson.
Article
February 23, 2024
If a joint venture isn’t delivering abundant value, it could be due to certain obstacles that are easy to overcome.
Geopolitics, Tariffs, and Trade
Article
April 3, 2025
Every company, regardless of sector or location, needs to build tariffs and the related uncertainty into its planning and operating model.
Article
January 16, 2025
The impact could be rapid and significant. Scenario-based planning is critical to being ready to act.
Article
October 29, 2024
As geopolitical tensions rise and multilateralism declines, nations are increasingly using trade and economic policies to advance foreign policy goals, complicating the global business landscape.
Video
November 8, 2024
Five Ways Leaders Can Adapt to Shifting Geopolitics
What will the world look like in 2030? BCG's
Nikolaus Lang predicts the evolution of a multipolar world, with multiple emerging coalitions of countries acting in new ways to achieve their goals.
Article
April 29, 2024
As more big emerging markets join the BRICS+ nations, the grouping could give the Global South a greater voice in world affairs and challenge the domination of existing institutions.
video
Introducing BCG’s Center for Geopolitics
BCG's Center for Geopolitics offers insights and strategies to navigate global power shifts, helping businesses prepare for the future of geopolitics.
Fractal Advantage
Article
November 22, 2023
Big companies have competed on scale for a century, but they are losing ground to smaller firms that can respond with precision to the needs of local customers.
Article
January 25, 2023
Markets are fragmenting quickly. Scale and pedigree are no longer guarantees of success. To be contenders, global champions must design products differently.
Article
January 6, 2025
Fractal innovation enables large companies to be more responsive to customer needs, leverage their global scale, and set the pace for their competition.
Report
May 31, 2022
Scale isn’t dead. But it’s critical to find the right balance between scale and fractal principles—and to do it before your competitors do.
Customer Insights
Video
January 26, 2023
BCG managing director and partner
Aparna Bharadwaj looks at under-the-radar affinities that reach beyond individual cultures, highlighting patterns that could bring the world closer together.
Article
September 13, 2022
A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.
Article
April 24, 2024
Artificial intelligence isn’t new, but broad public interest in it is. Our survey of consumers found that people are surprisingly knowledgeable and excited about AI.
Slideshow
August 16, 2024
People are worried about the economy in general and about their own financial situations. How does that affect their spending?
China Consumer Market Quarterly Watch
Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.
Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.
