By collaborating with BCG and BCG X, A1 Telekom Austria—the leading fixed and mobile operator in Austria—revolutionized its customer management approach. This transformation combined the strengths of humans and AI to drive up to a 40% increase in sales conversions for campaigns, resulting in significant revenue uplift.
Our Marketing and Sales Services
BCG's CMO consulting experts support chief marketing officers in their efforts to develop a coordinated and action-oriented CMO agenda.
BCG's digital sales consulting team helps clients unleash the full potential of next-generation sales and transform into omnichannel champions.
By combining digital expertise and strategy, BCG helps businesses set and realize a bold vision for their online, e-commerce channels.
BCG enables digital marketing companies to develop capabilities that foster speed, precision, and growth.
Companies need to rethink the way they work with partners. BCG ensures the right elements are in place for the sales channel to grow and thrive.
BCG’s personalization consulting team delivers long-term impact by leveraging agency-like capabilities, cutting-edge analytics, and proprietary tools.
By optimizing marketing effectiveness and efficiency, our marketing excellence consulting team improves companies' return on investment.
Our Salesforce Value Accelerator consultants are dedicated to low-volume, high-impact strategy work though four key offerings.
Related Services
How We Help Marketing and Sales Functions
- The reality for CMOs in today’s world is one of constant change, uncertainty, and innovation. All of this brings opportunity. We help CMOs rethink their business in a meaningful way that drives sustainable growth.
- AI and GenAI are rapidly evolving customer expectations—and using these technologies to deliver superior content, insights, and experiences is now essential for marketers. We help companies deploy AI transformations through an end-to-end approach that anchors on adoption, integration, and organizational change management.
- Our unmatched personalization program creates a self-reinforcing cycle of truly 1:1 customer experiences and deepening brand engagement, delivering value for both customers and the business. By reshaping the way companies operate, our marketing and sales consulting experts help enable unprecedented cross-organizational collaboration.
- Balancing go-to-market innovations with traditional sales-force levers is key to getting digital sales right. We help clients improve the effectiveness of their marketing and sales strategy by adopting new trends in data-driven selling, digitization, and selling models.
- Customers are rapidly shifting how they learn about—and buy—products and offerings. We help transform companies’ GTM approach by integrating the tools and data and analytics that direct sales activity into their marketing and sales strategy.
- Centralizing operations teams from marketing, sales, and customer success has emerged as a high-impact way to accelerate revenue growth and go-to-market (GTM) operations efficiency. Our marketing and sales consultants help clients organize their GTM operations in a meaningful way.
Our Client Work in Marketing and Sales
We helped lead an end-to-end marketing transformation for one of the world’s largest convenience retailers to achieve $200 million in-year growth—on a path toward more than $1 billion in annual impact. Our digital marketing consulting experts redefined marketing execution through over 100 pilots in all channels and shaped a vision for a new retail media division. And we fully integrated an agile-squad model to upskill their teams for sustained impact.
A leading global technology company, held back in their new cloud offerings by a traditional field based sales model, was falling behind digital native competitors. We helped the organization design a next-generation sales model and build a regional inside sales center in 90 days and established a true global demand center marketing team. The company expects this new capability to well over $1 billion in run-rate revenue after the first three years.
We helped a client in the retail industry realize an increase in annual revenue of $300 million by implementing one-to-one marketing—experiences based on preferences, usage, location, and context relevant to individual customers.
Video
October 1, 2024
How A1 Telekom Austria Is Using AI to Unlock More Customer Value
Video
October 24, 2024
Peter Barfuss, head of sales operation and sales transformation at Siemens Digital Industries, shares how the company worked with BCG to reimagine its inside sales operations and develop enhanced field sales capabilities.
Video
October 21, 2024
Caldic’s Data-Driven Digital Transformation: Empowering Personalized Sales with AI
The global distributor and solution provider partnered with BCG and BCG X to launch a data-driven digital transformation, providing personalized recommendations by customer and generating pipeline growth.
Video
June 22, 2023
Distilling Lessons in Digital Sales and Marketing
Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.
Our Marketing and Sales Solutions
A key challenge in marketing and sales is navigating an ever-increasing array of choices. To help clients focus their efforts, our marketing and sales consultants are supported by unique solutions, methodologies, and expertise.
Fabriq Personalization AI by BCG X
Unleash the power of data-driven marketing and fast-track customized marketing with our personalization platform.
Fabriq Personalization AI by BCG X
Growth AI by BCG X
Maximize the growth potential for CPG companies with Growth AI, a holistic suite of AI offerings.
Growth AI by BCG X
Deep Customer Engagement AI by BCG X
Deep Customer Engagement AI enables hyper-personalized, end-to-end customer management—at scale.
Deep Customer Engagement AI by BCG X
BCG Brighthouse
BCG BrightHouse helps companies define their true business purpose, embed it across the organization, and unleash its power.
Our Awards and Recognition for Personalization Consulting
2024 SIIA CODiE Award: Best Marketing Solution
BCG and
BCG X won the 2024 CODiE Award for Best Marketing Solution for
Fabriq Personalization AI by BCG X. The award recognizes the best solution that enables companies to plan, target, market, and measure the effectiveness of campaigns promoting products and services to consumers and/or businesses online, off-line and via mobile devices. The CODiE Awards judges noted, "Fabriq empowers marketers with a powerful suite of tools for real-time personalization, media spend optimization, and seamless campaign management with existing tech stack. Its ability to bridge the tech gap, cater to diverse campaign goals, and deliver measurable results makes it a super competitive solution for brands looking to personalize customer experiences and maximize marketing ROI."
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.
Our Insights on Marketing and Sales Strategy
Article
January 17, 2025
Marketers must plan their media buys based on what truly drives influence, and they must lean into AI to power execution.
Article
June 12, 2024
As touchpoints keep multiplying, updating traditional measurements is important. But companies also need smarter activation strategies with a clear return on investments.
