What Is Pricing Strategy?
Pricing should be a strategic choice, not a mathematical one. Learn what pricing strategy is and how it’s impacted by behavioral science, supply, and demand.
Pricing and Revenue Management Latest Thinking
Pricing and revenue management have the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing.
Featured Insights
Pricing Strategy
BCG’s New Strategic Pricing Book
Game Changer: BCG’s New Strategic Pricing Book exposes the flaws in current pricing models and explains how the right pricing strategy can change your trajectory.
The Unified Theory of Pricing
Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. BCG’s Strategic Pricing Hexagon consolidates disparate pricing ideas into one master structure.
Smarter Retailer Promotions for a Saturated Market
Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
Resilient Pricing for an Uncertain World
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
Why Do We Still Negotiate the Price of Cars?
Negotiating the price of a product can be uncomfortable. Andrej Levin shows how advancements in AI could help companies across industries set optimal fixed prices, making bargaining a thing of the past.
Next-Generation Pricing Is Transforming Medtech
Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
Why Building Materials Producers Need a Fresh Take on Pricing
A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.
Learn More About Personalized
Benchmark Your Personalization Readiness Now
A New Outlook on Pricing and Revenue Management for Banks
The pandemic has radically reset the pace of change in the banking industry. To keep up, a new approach is needed—fast.
Moving Away from One-Size-Fits-All in Daily Banking
Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.
Your Value Offerings Don’t Have to Cannibalize Your Premium Ones
In turbulent times, customers look for great deals. Six strategies can help companies introduce affordable offerings safely and profitably.
Bionic Revenue Management in Travel and Tourism
Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
A Revenue Management Reset in Consumer Goods
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
The Consumer Sentiment Series
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
BCG on Marketing, Sales, and Pricing
Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.